Our panelists in this episode trace the evolution of marketing, measuring its impact, data’s growing importance, how marketing is approached in a family run business and if B2B marketing takes a different route. Pouring over topics such as how can a brand appeal to the human emotion to build brands, the panelists shared their own experience in brand building and communication strategies.

The hierarchy of needs in B2B marketing

PANELISTS

Debojo Maharshi

CMO, Spicejet

Leading figure in the aviation sector, instrumental in Spicejet's turnaround. Works closely with various private and government ventures and is a Vice President of Boxing Federation of India.

Rajesh Kumar

CMO, UiPath

25+ years of diverse experience in Marketing, Sales, Operations & strategy addressing Enterprise, SMB, consumer markets partner / developer ecosystems. Ex- Microsoft & SAP. Co-Founder, LeadThink.

Sonu Bhasin

Independent Director, Business Historian

Author, Family Business historian, Independent director on Boards, Founder and Editor-in-chief of FAB Magazine. Has held Exec roles in the financial sector for 15+ years. Ex- TATA Capital, AXIS Bank, YES Bank.

Vivek Pandey

VP - Revenue Strategy & Analytics, Times Internet

15+ years of experience in IT, consumer internet solutions and e-commerce space. Held leadership positions and led digital transformations at TATA Cliq and MakeMyTrip. Author of the book “100 tips to crack the IIT”.