ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
How do you appeal to the millennial mind and crack the GenZ code? Join us as we speak to an expert panel to understand how they tailor their marketing strategy and do they go by guts or data. The 'online' generation is best reached via digital route, with brands vying to be part of their cultural conversation. But what really works on digital? This and much more, in our fourth episode to unravel the true 'young-at-heart'.
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Individuality vs community : Marketing to millennials and GenZ
20 years of experience in marketing and brand building across industries - digital, broadcast, telecom and music. Instrumental in launching various brands, creating revenue opportunities and designing sales currencies through consumer insights across her earlier stints
A creative problem thinker and a consumer advocate for solving business complexities. He drives customer acquisition, brand strategy and digital activities for the brand. Responsible for successful Grofers’ campaigns like ‘Orange Big Days’ and ‘Supersavings ka Supermarket’
15 years of experience in telling stories across advertising, telecom, FMCG & media. Extensive experience of working in the youth category . Launched blockbuster shows on MTV - Troll Police & India’s Next Top Model
Founder of Indiatimes Lifestyle Network which includes MensXP, iDiva, Whatshot and responsible for the explosive growth phase of ILN from 5 Mn users to 40 Mn users. He has 10+ years entrepreneurial experience in digital & lifestyle