ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
The marketer of today has to be mindful of not just the message and communication, but the responsibilities inherent in a data abundant and socially conscious world. Our panelists today, Siddhartha Butalia from Air Asia, Sandeep Aggarwal from Droom and Praval Singh from Zoho.com, probe the layers in the realm of responsible marketing and how effective marketers deal with it. While personalized service and message is important, it needs to address equally well data privacy, brand safety and social responsibility.
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Link between responsibility and deriving competetive advantage
A leading marketer with over a decade of senior leadership experience in Europe and Asia-Pacific with Tata group brands. While his speciality is in travel and tourism industry, he has wide experience in consumer goods and service marketing. Worked for iconic brands of TATA such as AirAsia, Taj Hotels, Tetley etc.
A serial tech entrepreneur who has co founded two e-commerce marketplaces in India- Droom and ShopClues.com. He has over 20 years of rich experience in Internet and technology industries in Silicon Valley and India. He has also provided research coverage on global Internet giants like Google, Amazon, Yahoo!, etc.
Heads positioning, messaging & communications, and other marketing programs for the Zoho brand. With over 13+ year of experience in marketing, he has also co-founded ‘Media Redefined’, a digital media agency in 2008. Felicitated with “INBUSH Corporate Excellence Award for Encouraging Entrepreneurship” in 2010