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Madstax Episode 2
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There is no single channel to engage a consumer. The touchpoints are many and the brand would do well to be present at these touchpoints, as frequently as they can. But what does it take for different platforms to get their fair share of success? Is there a unified approach to measure the efficacy of all platforms which provides these to...
Attribution and channel efficacy - can a unified standard emerge?
Madstax Episode 1
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How will Google's purge of 3rd party cookies on Chrome by 2022 affect the digital advertising industry? Is it an opportunity to create a more efficient and transparent ecosystem for both publishers and advertisers, and benefit consumers in the end? Watch Sudipto from Pubmatic, Bharat from Xaxis and Vikram from Adobe, talk about the future...
Is the crumbling cookie ushering in a new media supply chain?
Virtual Episode 16
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Customer service has evolved from pre and post sales service to a digital first platform, handing customers the power to glorify or shame brands. How are firms using this medium to be more visible, more human and more pro-active in their consumer engagement strategies?
Watch and learn from the very best in airlines, energy and home d...
Customer connect 2.0 where digital touch points takeover
Virtual Episode 15
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What's it like for international entrepreneurs and emerging businesses, when stepping foot in the Indian market? What have been their challenges and learnings, and how has Covid impacted their foothold in India? We have three budding entrepreneurs, from varied backgrounds and locations, who answer these questions and more, as they discuss...
Decoding digital India - through the eyes of global tech startups
Virtual Episode 14
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How are the advertising's big gun's calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are the short term and long term trends and how to address them as marketers? How are they guiding the biggest marketing budgets in India and also acting as conscience keepers in the marketing fraternity?
Madmen & Mathmen feat. Tushar Vyas, Shantanu Sirohi and Tanmay Mohanty
Virtual Episode 13
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Catch Rakesh Yadav, CEO & Founder, AdGlobal; Prasad Shejale, CEO & Founder, LogicServe; Vishal Chinchankar, CDO, Madison and Shibu Shivanandan, Founder & MD, Pivotroots share their experience of emerging stronger & wiser, and developing deeper relationships with their teams and client base during the lockdown period. They discuss what lie...
The homegrown Digital Agency playbook for staying agile & innovative
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