About ET Catalyse

ET Catalyse, a Times Internet initiative, brings together some of the sharpest minds in marketing for engaging discussions about Digital media, Brand building, Smart marketing and effective ROI led communication strategies.

Deepak Ajwani, Editor, ET Online, moderates the conversation.


Episodes Schedule

Keep track of ET Catalyse episodes and see when new ones come out


In the first episode our panelists delve on bringing about innovation in marketing concepts, how to deal with data, the way to build brands in a cautious economic scenario and leveraging digital media for wide and effective reach. The panelists of this episode are Sheema Vohra, MD, Sartha Global Marketing; Manish Sinha, CMO, STL; Nikhil Rastogi, Marketing Director, Dyson India and Puneet Gupt, COO, Times Internet Ltd.

Bio of Panelists

Manish Sinha CMO at STL - Sterlite Tech Ltd

20+ years experience across startups and large corporates traversing international geographies. Ex-McKinsey, Capital One, WNS and Quikr. Has invested in and mentored tech start-ups. Alumni of IIM-C, IIT-D

Nikhil Rastogi Marketing Director, Dyson India

Senior marketer & digital strategist with 18 years experience in digital transformation and brand building. Ex-Amazon, Citibank, HSBC and Marico. Alumni of INSEAD, ISB, MDI and IIT-R

Sheema Vohra MD Sartha Global Marketing

A luminary in the Indian travel and tourism industry. Expert in setting up global business offices in India. Founded Sartha Global Marketing in 2007 and represents several destinations exclusively including Brand USA, Visit California etc. University of Nevada Alumni.

Puneet Gupt COO - Times Internet Limited

A digital product and business leader, currently serving as the Chief Operating Officer of Times Internet. 20 years of experience with deep understanding of digital audiences, the news business and consumer products, is also a mentor and investor in a few startups in health tech, retail and transportation space. Alumni of IIT-D, IIM-C.

Deepak Ajwani Editor, The Economic Times Digital

A senior journalist with an experience of 20 years with domain expertise across Business media, Technology and Digital medium. Formerly Editor of the Forbes India website and deputy editor of the magazine.


Our panelists in this episode trace the evolution of marketing, measuring its impact, data’s growing importance, how marketing is approached in a family run business and if B2B marketing takes a different route. Pouring over topics such as how can a brand appeal to the human emotion to building brands, the panelists shared their own experience in brand building and communication strategies.

Bio of Panelists

Debojo Maharshi CMO, Spicejet

Leading figure in aviation sector, instrumental in Spicejet's turnaround. Works closely on various private and goverment ventures.

Rajesh Kumar CMO, UiPath

25+ years of diverse experience in Marketing, Sales, Operations & strategy addressing Enterprise, SMB, consumer markets partner / developer ecosystems. Ex- Microsoft & SAP. Co-Founder, LeadThink. Alumni of NIT-Kurukshetra, IIM-C, executive programs from HBS, Wharton and ISB.

Sonu Bhasin Independent Director, Business Historian

Author, Family Business historian, Independent director on Boards, Founder and Editor-in-chief of FAB Magazine. Has held Exec roles in financial sector for 15+ years. Ex- TATA Capital, AXIS Bank, YES Bank. Alumni of St. Stephens Delhi, FMS and TAS.

Vivek Pandey VP, Revenue Strategy, Times Internet

- 15 plus years of experience in consumer internet solutions at leadership roles
- Led digital transformations at TATA Cliq and MakeMyTrip
- Alumni of ISB Hyderabad, IIT Kanpur. Author of the book “100 tips to crack the IIT”.


The third episode of ET Catalyse hosted and moderated by The Economic Times Digital Editor Deepak Ajwani brought together a panel of leading marketers to delve into the concept of “ROI” and debate the role of empathy, emotion and experience and whether any or all of it can be measured.

Bio of Panelists

Nitin Sethi VP, Digital at Indigo

Nitin has 19 years of work experience in Digital Transformation, Product Design & User Experience. He is an expert in crafting lovable experience for consumers through simple and usable products.

Ganish Bahl Director, Digital Marketing at Vivo

Awarded one of the top 50 digital marketers by CMO council, Ganish is an experienced digital marketing veteran with deep industry expertise in smartphone industry.

Hitesh Sood VP and Head, Marketing, Vodafone

A seasoned marketer, Hitesh has led Brand Management including Digital & Social Media Marketing for top tier firms in the space of Wireless and Emerging Technologies.

Udit Malhotra Head of Digital and Content, MG Motors

Udit has 11 years of rich experience in Digital Marketing, Digital Transformation, Social Media Marketing, Content Strategy, Online Reputation


ET Catalyse Virtual: Challenges of marketing during lockdown

Bio of Panelist

Meera Iyer CMO, pharma and e-health platform


Media Coverage & Press Release

Hear it from the media who have covered the ET Catalyse

Jan 7, 2020 - Exchange4Media

The Economic Times online launches ‘ET Catalyse’ web video series

The Economic Times online has announced the launch of ‘ET Catalyse’, an exclusive web video series powered by Times Internet that will bring together some of marketing’s sharpest minds for engaging discussions on marketing, brand building, digital strategies and relevance of media metrics.

January 08, 2020 - bestmediainfo

The Economic Times Digital launches exclusive video web series ‘ET Catalyse’

The video series features half-hour episodes that will engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of brand, marketing and digital medium

December 18, 2019 - Economic Times

ET Catalyse: Marketing, Metrics and Medium

ET Catalyse, a Times Internet initiative, brings together some of the sharpest minds in marketing for engaging discussions about Digital media, Brand building, Smart marketing and effective ROI led communication strategies.

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