ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
Customer service has evolved from pre and post sales service to a digital first platform, handing customers the power to glorify or shame brands. How are firms using this medium to be more visible, more human and more pro-active in their consumer engagement strategies?
Watch and learn from the very best in airlines, energy and home decor; on how they service and cater to the needs of the end consumer in one of the most challenging periods in modern history.
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Post pandemic, from a customer acquisition perspective, it is important to be relevant to the customer
A thought leader and a strategic marketing expert with more than 25 years of experience, Bidisha has spent a significant time of her career in Technology, Retail and Entrepreneurship. Previously worked with brands like Lowe Lintas, Compaq, Intel and Google.
With 18 years of experience spanning over entrepreneurship, management consulting and marketing, Chaitanya currently oversees all front-end operations of Wakefit in areas such as sales, marketing, technology and customer experience. Prior to this, he was managing consulting engagements in North America, Europe and India.
A marketing professional with experience in business management, marketing, P&L, data management, e-commerce and ROI Management. Deepti has worked across industries in multi- cultured and highly matrix organizations. Previously associated with brands like TripAdvisor and Expedia.