With the Indian Digital Advertising industry slated to grow by 27% annually till 2025, there’s an immense battle amongst digital platforms to garner a larger share of this pie. In this episode, we probe three leading digital solution providers - Rubeena Singh from iProspect, Gopa Kumar from isobar and Sam Thomas from OMD India - on the advantages premium media site publishers have and should capitalize more on. Publishers form the crucial base for consumers to access news, information and content, and it’s to their advantage to play on their biggest strength : loyal consumers who form the basis for first-party data based audience cohorts. As per the panelists, the changing digital habits are allowing publishers to sell not just performance but also be the right channel for building brands, as long as they keep investing in adtech and build on the power of their premium content.

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