ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
In our second BFSI special, we spoke to Jahid Ahmed, VP and Head- Digital, Content and Social Media Marketing at HDFC, to understand how digital as a channel helps a brand to respond quickly in a crisis. From building powerful ORM strategies to tips for marketing effectively in Covid, Jahid emphasized on the importance, and difficulty, in extracting positive consumer sentiment, a metric close to a marketer's heart
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The thought behind HDFC's "Hum haar nahin maanengey" campaign
A recognised Digital Marketing professional with 14 years of experience in the BFSI sector. Instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations. Ex- Citibank, ICICI Securities