ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
In this episode, Deepali Naair, CMO - India and South Asia, shares how IBM's full stack of remote working solutions helped them to be back on its feet during the lockdown. Terming the current business scenario as a 'six feet economy', Deepali laid out the importance of communicating and adapting conversations according to the phase of engagement. Stressing how digital has become even more important, she stressed on relooking at content, piloting innovative approaches and leveraging the personal brand of leaders to put out messages and give authentic and honest tone to their communication
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The six feet economy : the new normal of living and working
Over 20 years of experience in Marketing, E-commerce, Brand, Product and Sales. Prior to joining IBM, she worked with IIFL Wealth Management Ltd as Chief Marketing and Digital Officer. Ex- Mahindra, L&T Financial Services Group and HSBC