How has consumer behaviour changed for the Fast Moving Consumer Goods (FMCG) category, in a pandemic impacted world? And how have marketing leaders adapted to deal with it. ET Digital editor Deepak Ajwani poses these questions to Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. They discuss trends and consumer behavioural shifts and how digital medium is now used to empower consumers.
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