ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
Catch Rakesh Yadav, CEO & Founder, AdGlobal; Prasad Shejale, CEO & Founder, LogicServe; Vishal Chinchankar, CDO, Madison and Shibu Shivanandan, Founder & MD, Pivotroots share their experience of emerging stronger & wiser, and developing deeper relationships with their teams and client base during the lockdown period. They discuss what lies ahead - integrated marketing, data automation, shift in brand communication strategies, wider adoption of tech in digital advertising and changing relationship between big advertisers and publishers.
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The digital marketing agencies are overworked even more now
An entrepreneur at heart, Rakesh has been instrumental in growing AdGlobal360 from a bootstrapped startup to one of the largest independently held Digital Agency in India. Also, he is a proponent of an integrated online marketing approach, where smart use of search engines and social media can enable businesses to 'attract, engage and retain' right customers.
Highly recognised industry leader with 24+ years of experience in India and international markets managing marketing & sales, P&L responsibility, new product development, involving both startup and growth organizations. Previously worked with GroupM, Reliance ADA group, & Mediaturf worldwide
With vast experience and exposure to Indian as well as Global digital space, he is an expert in product innovation & management, data modelling & predictive analytics and has been an influential leader in scaling up business ventures. Have set up high performing product teams and delivered some awesome internet products.
A digital marketing specialist with over 16 years of experience in brand building & management, 360 degree digital strategy, organic/paid search marketing, display & mobile advertising, affiliate marketing, social media marketing, eCommerce & analytics. Played an integral role in launching two successful digital advertising startups.