ET Catalyse

A Times Internet Initiative

Unicorn Diaries Episode 4

Solving the 80/20 Problem in Fintech

December 16, 2022

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Unicorn Diaries Episode 4

Solving the 80/20 Problem in Fintech

Karanpreet Bindra

On this episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the fastest growing Unicorns in the space of Fintech - Yubi (formerly CredAvenue). Karanpreet Bindra, Chief Marketing Officer of Yubi, talks to us about how their organization is tackling the 80/20 problem in Fintech today. He also shares with us some of the philosophy behind Yubi’s rebranding and best marketing practices.

Unicorn Diaries Episode 3

How CLM Solutions are Digitally Transform...

Monish Darda

On the latest episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the leaders in the space of Contract Lifecycle Management, and one of the leading SaaS Unicorns in the country. Monish Darda, Co-Founder & CTO of Icertis, stops by to talk about the mindset behind creating a consequential company, and why Contract Lifecycle Management (CLM) solutions are key to the digital transformation of businesses today.

Unicorn Diaries Episode 2

How Conversational Commerce is Changing C...

Beerud Sheth

On Episode 2 of Unicorn Diaries, presented by ET Catalyse, we speak to the very influential mind behind one of the leading Unicorns in the space of Conversational Commerce.

Beerud Sheth, Co-Founder & CEO of Gupshup, joins us to talk about their history, evolution and their journey to becoming a leading Billion-Dollar Enterprise. We also get to understand how and why conversational commerce is the next step in the transformation of customer experiences.

Unicorn Diaries Episode 1

How Digit Insurance Became India's First ...

Vivek Chaturvedi

We kick off Episode 1 of Unicorn Diaries presented by ET Catalyse, with one of the pioneers in tech and innovation in the General Insurance space, and India’s first InsurTech Unicorn - Digit Insurance.

Vivek Chaturvedi, CMO & Head of Direct Sales at Digit Insurance, joins us to talk about their Unicorn journey and why the insurance sector in India is set to thrive and become more accessible than ever in the coming years through digitization and innovation.

Episode 31

Everything You Wanted to Know About The G...

Amol Gupta

Dinkar Devgan

In Volume 1 of the ET Catalyse - ‘The Great Resignation’ special, we spoke with some of the sharpest minds in recruitment to address questions such as ‘are we in a candidate’s market?’ and ‘what is the future of organizations and the workforce in the coming years?’.

In Volume 2, we take a deeper dive and explore the circumstances that brought about ‘The Great Resignation’, and what are the key learnings and takeaways from the entire experience that can help organizations better understand, serve and retain employees.

Catch Volume 2 on 29 September 2022.

Episode 30

Everything You Wanted to Know About The G...

Kartik Rishi

Vinod Rai

‘The Great Resignation’ was first coined in May 2021 as 41% of the workforce were predicted to leave their employers in pursuit of greener pastures. This led many organizations to adapt their recruitment approach, and re-look at the employee and employer relationship.

Fast-forward to 2022, and there is still talk surrounding its impact and what it means for the future of the workforce.

In Volume 1 of the ET Catalyse - The Great Resignation Special, we get to the bottom of questions such as ‘are we in a candidate’s market?’, ‘is The Great Resignation here to stay?’, and more.

Episode 29

No, Books are Not Going The Vinyl Way, He...

Gaurav Shrinagesh

Are physical books going the way of Vinyl? Are people spending less time reading? The growing trend of screen time and social media consumption would have you believe that to be the case. However, one would be surprised to learn that in today’s day and age dominated by digital consumption, the book publishing industry is not just surviving but thriving.

On the latest episode of ET Catalyse, we speak with one of the world’s leading book publishers on how the rise of digital and social media has impacted the industry of selling books, in most cases for the better.

Episode 28

How Agritech is Shaping The Future of Far...

Dr. Sairam Reddy Palicherla

Shyam Sundar Singh

Avi Basu

Agriculture continues to be one of the biggest and most important sectors in India, in 2022; and is no longer just prevalent in rural India as the trend of urban farming continues to rise. What role will agritech play in shaping the future of the agriculture industry in India?

On the latest episode of ET Catalyse, we seek to answer that very question as we are joined by three agritech pundits to talk about the innovation and changes that are being brought to the industry.

Episode 27

Why India is The Next Big Billion Dollar ...

Anuj Tandon

Rosen Sharma

Akshay Bharadwaj

The gaming industry worldwide is estimated to be a 300+ billion dollar industry and has been one of the most profitable and booming industries over the past decade and more. However, the gaming boom in India has just begun and is growing at a rapid pace.

On the latest episode of ET Catalyse, we are joined by three industry veterans to talk about the meteoric rise of the gaming industry, and why India is the next big market.

Episode 26

How The Hospitality Industry is Making a ...

Amritesh Bakshi

Monisha Dewan

In the past two years, a number of industries had seen a significant hit as a result of recurring COVID-19 waves and nation-wide lockdowns. One such industry was the hospitality industry. Forced to adapt and innovate, the hospitality sector in India is not just surviving, but is soon expected to thrive.

How did market leaders in the space learn to adapt early on? And what innovations were made in technology and marketing to assure customers that hotels are in-fact a safe place to be?

Episode 25

Today’s consumers don’t buy a product, th...

Anurita Chopra

The FMCG space has changed and evolved rapidly in the past few years, and so have FMCG marketers on their approach towards reaching out to consumers.

On the latest episode of ET Catalyse, Deepak Ajwani, Editor of the Economic Times Digital, sits down with Anurita Chopra, Chief Marketing Officer, India Sub-Continent at GSK Consumer Healthcare; to discuss how their marketing strategies have changed, and why the consumer of today does not just buy a product but buys into an ecosystem.

Episode 24

How to market Crypto in an uncertain futu...

Sharan Nair

Ramalingam Subramanian

In Part 1 we discussed Crypto Trading 101, and how India became the hottest place for cryptocurrency trading.

In Part 2 we examine the challenges and opportunities of marketing crypto to consumers amidst the regulatory uncertainty surrounding the industry.

Learn how leading cryptocurrency exchanges are reaching customers, and what lies ahead for the industry going forward.

Episode 23

Is India the next hotspot for Crypto? : E...

Edul Patel

Gaurav Dahake

Sathvik Vishwanath

With the rising trend around cryptocurrencies, NFT, and the blockchain technology, there has been much interest, discussion, myths, and controversy surrounding it all by not just the public, but government bodies as well.

How are crypto and blockchain changing the world of finance, technology and even marketing? Learn about the fundamentals of Cryptocurrency in Part 1 of the ET Catalyse Crypto Special.

Episode 22

The Balance of Tech Innovation and The Cr...

Hiren Shah

Prashant Puri

Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium.

Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketing evolves every few years with emphasis on new methods of customer targeting, acquisition and now even creativity and content.

Episode 21

How AI and Smartech is Disrupting the Wor...

Varghese Cherian

Sarika Naik

Anand Santhanam

As the dependency on A.I. and Smartech continues to grow and more and more consumers invite the technology into their homes, there has been an influx of consumer data that is accessible to organizations and marketers today.

How are marketers approaching the use of this technology in their promotional activities? And do they hold a higher responsibility when it comes to using and safeguarding the customer data readily available to them?

Episode 20

Has performance led digital marketing kil...

Vineet Sharma

Damyant Singh Khanoria

In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question - ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’.

Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vineet Sharma, VP - Marketing & New Business Development, South Asia at AB Inbev India; on their take on the role of creativity in today’s advertising landscape, and the consequences of having an ‘ROI’ focussed approach in marketing.

Episode 19

Marketing in 2021 - Learnings from the pa...

Sonali Bhattacharya

Rohit Kapoor

Kartik Iyer

We kick-off the latest season of ET Catalyse with a look back at how brands and agencies coped with the over-night effects of the Pandemic, and the key learnings and indefinite changes that have taken place since.
We gaze into the crystal ball with three industry veterans who give their take and predictions on what’s to come in the world of e-commerce, television and FMCG.

Virtual Episode 18

Car, Consumer, Trends

Rahul Pansare

Amit Jain

Shakti Upadhyay

Consumer behaviour has changed and shifted across the board since Covid. Buying behaviour and purchase decisions have shifted from offline to online.
How have these developments affected the Automotive industry?
In the realm of physical cars and showrooms, how has the act of buying cars changed?
Watch and learn from the brightest minds, as they discuss the latest consumer trends and changes in the auto space, in a post-Covid-19 era.

Virtual Episode 17 - Part 2

Automotive marketing : Look back, look ah...

Shashank Shrivastava

Tarun Garg

Vivek Srivatsa

In part 2 of the ET Catalyse Automotive Special, marketing leaders discuss the future of the automotive industry, the evolution of consumer behaviour, and the direction towards sustainable and cleaner energy automobiles.

Virtual Episode 17 - Part 1

Automotive marketing : Look back, look ah...

Shashank Shrivastava

Tarun Garg

Vivek Srivatsa

Did the Indian automotive industry take a hit, post-Covid? And how has consumer behaviour changed when it comes to car buying in a post-pandemic world?

Madstax Episode 2

Attribution and channel efficacy - can a ...

Rahul Khosla

Shiladitya Mukhopadhyaya

Durga Raghunath

There is no single channel to engage a consumer. The touchpoints are many and the brand would do well to be present at these touchpoints, as frequently as they can. But what does it take for different platforms to get their fair share of success? Is there a unified approach to measure the efficacy of all platforms which provides these touchpoints? How does models like "multi-touch attribution" or "assisted attribution" help each player across the value chain to get their due share? And what is the cost of misattribution?

Madstax Episode 1

Is the crumbling cookie ushering in a new...

Bharat Khatri

Vikram Chande

Sudipto Das

How will Google's purge of 3rd party cookies on Chrome by 2022 affect the digital advertising industry? Is it an opportunity to create a more efficient and transparent ecosystem for both publishers and advertisers, and benefit consumers in the end? Watch Sudipto from Pubmatic, Bharat from Xaxis and Vikram from Adobe, talk about the future of the adtech in India. From unique identity solutions to leveraging first party data, clean data rooms to serving more efficient contextual targeting, the future is being built as we speak.

Virtual Episode 16

Customer connect 2.0 where digital touch ...

Bidisha Nagaraj

Chaitanya Ramalingegowda

Deepti Sampat

Customer service has evolved from pre and post sales service to a digital first platform, handing customers the power to glorify or shame brands. How are firms using this medium to be more visible, more human and more pro-active in their consumer engagement strategies?
Watch and learn from the very best in airlines, energy and home decor; on how they service and cater to the needs of the end consumer in one of the most challenging periods in modern history.

Virtual Episode 15

Decoding digital India - through the eyes...

Gaurang Torvekar

Teague Orgeman

Alex Fedosseev

What's it like for international entrepreneurs and emerging businesses, when stepping foot in the Indian market? What have been their challenges and learnings, and how has Covid impacted their foothold in India? We have three budding entrepreneurs, from varied backgrounds and locations, who answer these questions and more, as they discuss their unique experiences in bringing their enterprises to India. This ET Catalyze Virtual episode features - Gaurang Torvekar, CEO & Co-Founder, Indorse; Alex Fedosseev, CEO & Co-Founder, 1World Online and Teague Orgeman, CEO & Co-Founder, Starting 11; in conversation with ET Digital Editor, Deepak Ajwani.

Virtual Episode 14

Madmen & Mathmen feat. Tushar Vyas, Shant...

Tushar Vyas

Shantanu Sirohi

Tanmay Priyadarshi Mohanty

How are the advertising's big gun's calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are the short term and long term trends and how to address them as marketers? How are they guiding the biggest marketing budgets in India and also acting as conscience keepers in the marketing fraternity?

Virtual Episode 13

The homegrown Digital Agency playbook for...

Rakesh Yadav

Vishal Chinchankar

Prasad Shejale

Shibu Shivanandan

Catch Rakesh Yadav, CEO & Founder, AdGlobal; Prasad Shejale, CEO & Founder, LogicServe; Vishal Chinchankar, CDO, Madison and Shibu Shivanandan, Founder & MD, Pivotroots share their experience of emerging stronger & wiser, and developing deeper relationships with their teams and client base during the lockdown period. They discuss what lies ahead - integrated marketing, data automation, shift in brand communication strategies, wider adoption of tech in digital advertising and changing relationship between big advertisers and publishers.

Virtual Episode 12 - Part 2

FMCG view on how digital enables us to la...

Rashi Goel

Shuvadip Banerjee

Dilen Gandhi

In part 2 of this episode, our panelists - Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. elaborate how digital is now enabling them to experiment with different content, messages and mediums, to see what's working for them. Digital is fast becoming 'the' medium to build brands as well. They discuss how consumers and brands exist today in an omni-reality, and how communication will have to be tailored to a rapidly evolving consumer going forward.

Virtual Episode 12 - Part 1

The FMCG take on Covid led shifts in cons...

Rashi Goel

Shuvadip Banerjee

Dilen Gandhi

How has consumer behaviour changed for the Fast Moving Consumer Goods (FMCG) category, in a pandemic impacted world? And how have marketing leaders adapted to deal with it. ET Digital editor Deepak Ajwani poses these questions to Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. They discuss trends and consumer behavioural shifts and how digital medium is now used to empower consumers.

Virtual Episode 11

How FMCG marketers adapted to Covid, used...

Anuja Mishra

Pankaj Sharma

How are the famed FMCG marketers dealing with the Covid upheaval? Catch Anuja Mishra from Godrej Consumer Products Ltd and Pankaj Sharma from L’Oreal India, as they share their strategies on dealing with Covid’s impact on consumers and rejigging their marketing strategies to reach their consumers on digital. Evoking trust is the key and providing seamless shopping experience across channels is crucial. Sharing their tactics on building brands on digital, they emphasized on the importance of strong brand equity and seamless brand tonality to cut through the clutter

Virtual Episode 10

Can publishers garner a larger share of D...

Gopa Menon

Rubeena Singh

Sam Thomas

With the Indian Digital Advertising industry slated to grow by 27% annually till 2025, there’s an immense battle amongst digital platforms to garner a larger share of this pie. In this episode, we probe three leading digital solution providers - Rubeena Singh from iProspect, Gopa Kumar from isobar and Sam Thomas from OMD India - on the advantages premium media site publishers have and should capitalize more on. Publishers form the crucial base for consumers to access news, information and content, and it’s to their advantage to play on their biggest strength : loyal consumers who form the basis for first-party data based audience cohorts. As per the panelists, the changing digital habits are allowing publishers to sell not just performance but also be the right channel for building brands, as long as they keep investing in adtech and build on the power of their premium content.

Virtual Episode 9

The Rs 76k crore durable industry’s chall...

Satish N.S

Shirish Agarwal

Amit Tiwari

As per the industry data the Indian consumer durables industry in 2019 was worth Rs.76,000 crores and expected to double by 2025. Our panelists in this Consumer Durables special: Amit Tiwari from Havells, Satish N.S. from Haier and Shirish Agarwal from Panasonic, take us through the turbulence the industry faced due to lockdown and how they changed the entire marketing strategy in this period. Assuaging initial consumer anxiety on durables servicing through DIY videos, active social listening and digital first approach are enabling them to engage with a consumer who is now actively looking forward to a future of IoT enabled appliances.

Virtual Episode 8

Peer through a marketer's lens on AI, Ana...

Sanjay Grover

Karthik Sathuragiri

Kunal Aman

By providing automation, AI and network solutions, the three panelists we have here are driving India’s rise as automation enablers for organizations within India and across the globe. Karthik Sathuragiri of Automation Anywhere; Kunal Aman of SAS and Sanjay Grover of Tata Communications take us through the scenarios where automation and IOT optimizes business functions, remote working and virtual demand generation. As marketers they also shed light on the transformational shift tech marketers are experiencing currently, especially offline events which enable deeper engagement, and how they are driving innovative solutions for their organization as well as their clients.

Virtual Episode 7

Is it time to reimagine education?

Prof Himanshu Rai

Prof Sanjay Srivastava

Manish Dalmia

Has the pandemic upended the brick and mortar classroom education system? Prof Himanshu Rai, Director, IIM Indore, Prof Sanjay Srivastava, Vice Chancellor at Manav Rachna Institutions and Manish Dalmia, Director, Marketing & PR, Narsee Monjee Institute of Management Studies (NMIMS), share how technological and digital platform adoptions have enabled them to switch from physical to virtual mediums. Rallying the stakeholders together - the students, faculty, parents and recruiters, they emphasized that pedagogical tools will witness increased digital adoption, while future education will lay more focus on societal responsibility, hygiene and mental health.

Virtual Episode 6

Did Edutech witness what Fintech did duri...

Divya Lal

Charu Noheria

Arjun Mohan

Talking about a big sentiment shift brought on by the pandemic, our panelists; Divya Lal from Fliplearn, Charu Noheria from 3rdflix and Arjun Mohan from upGrad share how they have had to adapt and change their approach, build product features, reorient sales channel & target segments, to tap into the deluge of opportunity for Edutech sector.

Virtual Episode 5

HDFC Bank's Jahid Ahmed on digital market...

Jahid Ahmed

In our second BFSI special, we spoke to Jahid Ahmed, VP and Head- Digital, Content and Social Media Marketing at HDFC, to understand how digital as a channel helps a brand to respond quickly in a crisis. From building powerful ORM strategies to tips for marketing effectively in Covid, Jahid emphasized on the importance, and difficulty, in extracting positive consumer sentiment, a metric close to a marketer's heart

Virtual Episode 4

IBM's Deepali Naair on the concept of 6 f...

Deepali Naair

In this episode, Deepali Naair, CMO - India and South Asia, shares how IBM's full stack of remote working solutions helped them to be back on its feet during the lockdown. Terming the current business scenario as a 'six feet economy', Deepali laid out the importance of communicating and adapting conversations according to the phase of engagement. Stressing how digital has become even more important, she stressed on relooking at content, piloting innovative approaches and leveraging the personal brand of leaders to put out messages and give authentic and honest tone to their communication

Virtual Episode 3

How BFSI marketers navigate and adapt to ...

Shefali Khalsa

Abhishek Gupta

Prabhakar Tiwari

In the first BFSI special, ET catalyse virtual speaks to Shefali Khalsa, Head - Brand, Marketing & Online Sales, SBI General Insurance; Abhishek Gupta, CMO, Edelweiss Tokio and Prabhakar Tiwari, CMO, Angel Broking, to understand how the sector is adapting to the evolving covid challenge, and gearing up for digital sales and operations as a result.

Virtual Episode 2

Under the Covid cloud, how to market B2B ...

Srihari Gopinath

Watch Srihari Gopinath, Director, Marketing at Hewlett Packard Enterprise, share his approach on adapting B2B marketing to the present scenario. While there are smart ways to use technology and digital platforms for marketing, Srihari emphasizes that patience and empathy are vital for the times we live in.

Virtual Episode 1

Challenges of marketing during lockdown

Meera Iyer

The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Main Episode 5

Will the marketer of the future derive co...

Siddhartha Butalia

Sandeep Aggarwal

Praval Singh

The marketer of today has to be mindful of not just the message and communication, but the responsibilities inherent in a data abundant and socially conscious world. Our panelists today, Siddhartha Butalia from Air Asia, Sandeep Aggarwal from Droom and Praval Singh from Zoho.com, probe the layers in the realm of responsible marketing and how effective marketers deal with it. While personalized service and message is important, it needs to address equally well data privacy, brand safety and social responsibility.

Main Episode 4

Cracking the code for marketing to millen...

Divya Dixit

Ankur Ogra

Navin Shenoy

Angad Bhatia

How do you appeal to the millennial mind and crack the GenZ code? Join us as we speak to an expert panel to understand how they tailor their marketing strategy and do they go by guts or data. The 'online' generation is best reached via digital route, with brands vying to be part of their cultural conversation. But what really works on digital? This and much more, in our fourth episode to unravel the true 'young-at-heart'.

Main Episode 3

ROI and other marketing jargons decoded

Nitin Sethi

Ganish Bahl

Hitesh Sood

Udit Malhotra

Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But then as John Wanamaker famously stated in early 20th century - “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. How stressed is the marketing rupee today? Was the stress always there or is it going up only now? And what are the implications of this stress on creative freedom, minimum thresholds to make an impact etc? Watch four marketing heads as they candidly espouse their opinions on one of the most sensitive topics in marketing today - ROI.

Main Episode 2

Impact measurement and the role of emotio...

Debojo Maharshi

Rajesh Kumar

Sonu Bhasin

Vivek Pandey

Our panelists in this episode trace the evolution of marketing, measuring its impact, data’s growing importance, how marketing is approached in a family run business and if B2B marketing takes a different route. Pouring over topics such as how can a brand appeal to the human emotion to build brands, the panelists shared their own experience in brand building and communication strategies.

Main Episode 1

Marketing, Metrics and Medium

Manish Kumar Sinha

Sheema Vohra

Nikhil Rastogi

Puneet Gupt

In the first episode our panelists delve on bringing about innovation in marketing concepts, how to deal with data, the way to build brands in a cautious economic scenario and leveraging digital media for wide and effective reach.

Unicorn Diaries Episode 4

Solving the 80/20 Problem in Fintech

Karanpreet Bindra

Unicorn Diaries Episode 3

How CLM Solutions are Digitally Transform...

Monish Darda

Unicorn Diaries Episode 2

How Conversational Commerce is Changing C...

Beerud Sheth

Unicorn Diaries Episode 1

How Digit Insurance Became India's First ...

Vivek Chaturvedi

Episode 31

Everything You Wanted to Know About The G...

Amol Gupta

Dinkar Devgan

Episode 30

Everything You Wanted to Know About The G...

Kartik Rishi

Vinod Rai

Episode 29

No, Books are Not Going The Vinyl Way, He...

Gaurav Shrinagesh

Episode 28

How Agritech is Shaping The Future of Far...

Dr. Sairam Reddy Palicherla

Shyam Sundar Singh

Avi Basu

Episode 27

Why India is The Next Big Billion Dollar ...

Anuj Tandon

Rosen Sharma

Akshay Bharadwaj

Episode 26

How The Hospitality Industry is Making a ...

Amritesh Bakshi

Monisha Dewan

Episode 25

Today’s consumers don’t buy a product, th...

Anurita Chopra

Episode 24

How to market Crypto in an uncertain futu...

Sharan Nair

Ramalingam Subramanian

Episode 23

Is India the next hotspot for Crypto? : E...

Edul Patel

Gaurav Dahake

Sathvik Vishwanath

Episode 22

The Balance of Tech Innovation and The Cr...

Hiren Shah

Prashant Puri

Episode 21

How AI and Smartech is Disrupting the Wor...

Varghese Cherian

Sarika Naik

Anand Santhanam

Episode 20

Has performance led digital marketing kil...

Vineet Sharma

Damyant Singh Khanoria

Episode 19

Marketing in 2021 - Learnings from the pa...

Sonali Bhattacharya

Rohit Kapoor

Kartik Iyer

Virtual Episode 18

Car, Consumer, Trends

Rahul Pansare

Amit Jain

Shakti Upadhyay

Virtual Episode 17 - Part 2

Automotive marketing : Look back, look ah...

Shashank Shrivastava

Tarun Garg

Vivek Srivatsa

Virtual Episode 17 - Part 1

Automotive marketing : Look back, look ah...

Shashank Shrivastava

Tarun Garg

Vivek Srivatsa

Did the Indian automotive industry take a hit, post-Covid? And how has consumer behaviour changed when it comes to car buying in a post-pandemic world?

Madstax Episode 2

Attribution and channel efficacy - can a ...

Rahul Khosla

Shiladitya Mukhopadhyaya

Durga Raghunath

Madstax Episode 1

Is the crumbling cookie ushering in a new...

Bharat Khatri

Vikram Chande

Sudipto Das

Virtual Episode 16

Customer connect 2.0 where digital touch ...

Bidisha Nagaraj

Chaitanya Ramalingegowda

Deepti Sampat

Virtual Episode 15

Decoding digital India - through the eyes...

Gaurang Torvekar

Teague Orgeman

Alex Fedosseev

Virtual Episode 14

Madmen & Mathmen feat. Tushar Vyas, Shant...

Tushar Vyas

Shantanu Sirohi

Tanmay Priyadarshi Mohanty

Virtual Episode 13

The homegrown Digital Agency playbook for...

Rakesh Yadav

Vishal Chinchankar

Prasad Shejale

Shibu Shivanandan

Virtual Episode 12 - Part 2

FMCG view on how digital enables us to la...

Rashi Goel

Shuvadip Banerjee

Dilen Gandhi

Virtual Episode 12 - Part 1

The FMCG take on Covid led shifts in cons...

Rashi Goel

Shuvadip Banerjee

Dilen Gandhi

Virtual Episode 11

How FMCG marketers adapted to Covid, used...

Anuja Mishra

Pankaj Sharma

Virtual Episode 10

Can publishers garner a larger share of D...

Gopa Menon

Rubeena Singh

Sam Thomas

Virtual Episode 9

The Rs 76k crore durable industry’s chall...

Satish N.S

Shirish Agarwal

Amit Tiwari

Virtual Episode 8

Peer through a marketer's lens on AI, Ana...

Sanjay Grover

Karthik Sathuragiri

Kunal Aman

Virtual Episode 7

Is it time to reimagine education?

Prof Himanshu Rai

Prof Sanjay Srivastava

Manish Dalmia

Virtual Episode 6

Did Edutech witness what Fintech did duri...

Divya Lal

Charu Noheria

Arjun Mohan

Virtual Episode 5

HDFC Bank's Jahid Ahmed on digital market...

Jahid Ahmed

Virtual Episode 4

IBM's Deepali Naair on the concept of 6 f...

Deepali Naair

Virtual Episode 3

How BFSI marketers navigate and adapt to ...

Shefali Khalsa

Abhishek Gupta

Prabhakar Tiwari

Virtual Episode 2

Under the Covid cloud, how to market B2B ...

Srihari Gopinath

Virtual Episode 1

Challenges of marketing during lockdown

Meera Iyer

Main Episode 5

Will the marketer of the future derive co...

Siddhartha Butalia

Sandeep Aggarwal

Praval Singh

Main Episode 4

Cracking the code for marketing to millen...

Divya Dixit

Ankur Ogra

Navin Shenoy

Angad Bhatia

Main Episode 3

ROI and other marketing jargons decoded

Nitin Sethi

Ganish Bahl

Hitesh Sood

Udit Malhotra

Main Episode 2

Impact measurement and the role of emotio...

Debojo Maharshi

Rajesh Kumar

Sonu Bhasin

Vivek Pandey

Main Episode 1

Marketing, Metrics and Medium

Manish Kumar Sinha

Sheema Vohra

Nikhil Rastogi

Puneet Gupt

ALL EPISODES

PANELISTS

Karanpreet Bindra

CMO, Yubi

Karanpreet has 15+ years experience spanning brand development, strategy, digital marketing and proven P&L result delivery in the space of FMCG and Fintech across a wide geography in India and the Middle East. He is at present the CMO at Yubi.

Monish Darda

Co-Founder & CTO, Icertis

Monish is a cloud-technology veteran and serial entrepreneur with a 30-year track record in the enterprise software space, and as CTO and Co-founder of Icertis, he has overseen the development of the Icertis Contract Intelligence (ICI) platform used by various reputed organizations worldwide.

Beerud Sheth

Co-Founder & CEO, Gupshup

Beerud Sheth is the Co-Founder and CEO of Gupshup, the leading conversational engagement platform that helps businesses engage their customers. He previously Co-Founded Elance (now Upwork), which pioneered online freelancing, and also is an alumnus of MIT and IIT Bombay.

Vivek Chaturvedi

CMO & Head of Direct Sales, Digit Insurance

Vivek has more than 11 years of experience in brand management and sales across FMCG, e-commerce, and insurance. Prior to joining Digit, he was the Senior Director - Brand Marketing at Snapdeal and also headed brand management roles in Ferrero and ITC Ltd.

Amol Gupta

People Leader - COO/CIO, FIS Global

Amol is an alumnus of UC Berkeley Extension, SIMS, Symbiosis Law College, and Delhi University. He brings with him 20+ global HR experience and knowledge across sectors including Financial Services, IT/ITES, Pharma and Biotechnology.

Dinkar Devgan

Recruiting Lead, Google

Dinkar is an HR leader with close to 20 years of experience across global organizations such as The Coca-Cola Company, Chegg, American Express, and HSBC. He has completed his Masters of Business Administration from Symbiosis Institute of Management Studies.

Kartik Rishi

Partner, People & Organization, PwC India

Kartik has more than 20 years of experience in a wide gamut of HR areas where he has partnered with clients across organizational cultures, leadership and talent management, and employee engagement/experience; while also bringing with him expertise in designing robust, integrated HR solutions.

Vinod Rai

Assistant Vice President (Head) Human Resources, Maruti Suzuki India

Vinod has more than 2.5 decades of experience in the HR domain across diverse industries like Pharma, Chemical & Automobile. His experience includes both working with family-driven businesses to Japanese Multinational Organizations.

Gaurav Shrinagesh

CEO India and South East Asia, Penguin Random House

Gaurav Shrinagesh was appointed CEO for Penguin Random House in India in 2013, and Penguin Random House SEA in 2018. He has been a part of Bertelsmann AG since 1999. Gaurav received his MBA from the Melbourne Business School and he holds a bachelor’s degree in economics and statistics from St. Xavier’s College, University of Mumbai.

Dr. Sairam Reddy Palicherla

Co-Founder, UrbanKissan

Dr. Sairam is a passionate researcher and entrepreneur, focussed towards developing environmentally safe and sustainable agricultural technologies. He obtained his Ph.D. in Plant Biotechnology and has completed his Post-Doctoral research in IISc, as a National fellow of Biotechnology; and also is an NIH fellow at the University of Delaware.

Shyam Sundar Singh

Co-Founder, DeHaat

Shyam is a veteran in the field of Agri-tech and telecommunications with over 14 years of experience. He is at present the co-founder of DeHaat and the Head of the Farmers n Farmers Foundation.

Avi Basu

Founder & CEO, Wingsure

Avi Basu’s visionary leadership has turned startups into technology pioneers for the last 20 years. His entrepreneurial expertise stretches across technology, telecom, internet, and other digital domains, with significant experience in building venture capital and private equity backed companies.

Anuj Tandon

Head (India & MENA regions) of Corporate Development, Krafton

Anuj is a successful entrepreneur in global and Indian markets for consumer entertainment. He had built three businesses from scratch to scale including setting up a billion-dollar gaming MNC in India. He has previously worked with Tech Mahindra and Infosys and is a board observer for many well-known organizations.

Rosen Sharma

Chief Executive Officer, BlueStacks

Rosen Sharma is the Founder and CEO of BlueStacks, the largest mobile gaming platform for PC gamers. He was previously SVP and CTO at McAfee leading up to the company's acquisition by Intel. Throughout his career, he's founded several successful companies including Cloud.com, GreenBorder, VxTreme, Ensim and Teros.

Akshay Bharadwaj

Vice President & General Manager, Zynga

Akshay Bharadwaj has 18 years of experience across business, product, and engineering roles in digital learning, consumer internet and enterprise-focused companies. He is currently General Manager at Zynga for the Global portfolio of games including all the Farmville titles, Draw Something, and new mass-market games.

Amritesh Bakshi

Director of Brand and Field Marketing, Hyatt India

In over a decade of experience in advertising, Amritesh has worked with brands like ICICI Lombard (General Insurance), JSW Corporate, Welspun (flooring and Bed & bath), Spaces and UPI (NPCI), Audi India, Honda Cars India, and Dulux. Previously he worked with leading agencies such as Ogilvy, Weiden + Kennedy, and Dentsu.

Monisha Dewan

Senior Area Director, Sales & Distribution, South Asia, Marriott International

With nearly three decades of diverse experience in hospitality, business development and entrepreneurship, Monisha has led both large and small teams to success. Previously she worked with hospitality brands such as Hilton, Marriott, InterContinental Hotels and The Oberoi.

Anurita Chopra

Chief Marketing Officer, India Sub-Continent, GSK Consumer Healthcare

With an exceptional track record of leadership across multiple brands, Anurita brings with her over 18 years of rich consumer marketing and brand management experience. She has received multiple external & internal recognitions for innovation, creative excellence and impact at forums like Cannes, AdClub, EMVIEs, etc. Previously worked with brands such as Philips, Nokia, PepsiCo and Hindustan Unilever.

Sharan Nair

Chief Business Officer, Coinswitch Kuber

With 7+ years of experience in the nascent Indian crypto industry, Sharan Nair has been a key player with leading roles in leading Cryptocurrency companies like Unocoin, CRUXPay, and now Coinswitch Kuber. He is Chief Business Officer at the fast-growing global blockchain and cryptocurrency company backed by Sequoia Capital.

Ramalingam Subramanian

Head of Brand & Communication, CoinDCX

In the last 2 years as a head of brand and communication, Ramalingam has executed many iconic campaigns such as BitcoinLiyaKya, TryCrypto or FutureYahiHai to build a strong Cryptocurrency brand for CoinDCX. Before joining CoinDCX, he has worked with brands such as Cipla and Coca Cola.

Edul Patel

Co-Founder & CEO, Mudrex.com

Edul brings with him over 10 years of experience deep-rooted in finance, entrepreneurship and building tech-driven applications. Previously worked with Deutsche Bank as a Senior Business Analyst and was also a co-founder of Niffler, which was later acquired by Tapzo. He is now making waves in the crypto world as the CEO & Co-Founder of Mudrex.

Gaurav Dahake

Co-Founder & CEO, Bitbns

Gaurav has over a decade of experience in the startup segment. He kick-started his entrepreneurial journey with Cleanoventions - a clean energy venture. From there he went on to become a serial entrepreneur by forming a series of innovative companies like, InformVisitors, BuyHatke, UseMyCards; and ultimately Bitbns.

Sathvik Vishwanath

Co-Founder & CEO, Unocoin

A successful entrepreneur with around two decades of experience in working with innovative and disruptive technology. His business journey started with VentureNext writing customized scripts for businesses in a virtual world called SecondLife and is currently the CEO & Co-founder of Unocoin - one of India's first crypto exchanges.

Hiren Shah

Founder, Vertoz

Hiren is a marketing and business development visionary with over 23 years of experience in the web services industry. He is a tech enthusiast with deep knowledge and passion for new technologies. He founded Vertoz with a motive to help businesses ease their digital journey.

Prashant Puri

CEO and Co-Founder, AdLift

Prashant is a digital marketing pundit with 20+ years of industry experience. He has played an instrumental role in building AdLift as a leading and an award winning Digital Agency and helping their clients grow into multi-million dollar enterprises.

Varghese Cherian

SVP, Builder.ai

With over two decades of experience, Varghese’s core areas of expertise include Business Planning, Market Research, Sales & Marketing Operations, and Talent and Operations Management. Before joining Builder.ai, he held leadership positions in organisations such as Edelman and MSL group.

Sarika Naik

Chief Marketing Officer, Capgemini India

Sarika has nearly two decades of rich and diverse industry experience, with a rare combination of global marketing, sales & corporate functions. At Capgemini, she is responsible for enhancing the Brand amongst customers, employees, and the industry at large. Previously worked with organisations such as Dell & Wipro.

Anand Santhanam

National Head of Sales and Marketing, Saint Gobain India

Anand brings over 22 years of experience and expertise in Sales, Marketing, and Business Development. He has a successful track record of working in the automotive, durables, and electronics industries. Previously worked for reputed electronics brands such as Onida & Philips.

Vineet Sharma

VP - Marketing & New Business Development, South Asia, AB InBev India

A consumer-driven marketer with 11+ years experience in business & brand management. Led multiple global brands with reputed CPG majors and created integrated multi-channel marketing strategies to accelerate growth. Previously worked with brands such as ITC, Dabur and Unilever.

Damyant Singh Khanoria

Chief Marketing Officer, Oppo India

An industry veteran with over two decades of experience who comes with an in-depth understanding of the smartphone industry and a compelling marketing portfolio across some leading consumer brands like Adidas and Apple. Currently as CMO at OPPO, he has been entrusted to strategize the marketing operations for the Oppo brand across India.

Sonali Bhattacharya

Head of Marketing, Viacom18

In an illustrious career spanning over a decade, Sonali has spearheaded numerous marketing campaigns, marketing plans and strategic business innovations & initiatives. With a strong understanding of the Broadcast industry, she aims to drive kids industry trends through innovation and build a vibrant ecosystem in the kids' clutter.

Rohit Kapoor

Director, Marketing Operations, Perfetti Van Melle India

A marketing veteran with over 18 years of industry experience in business strategy and brand building. Currently serving as Director, Marketing India Operations for Perfetti Van Melle, Rohit has previously worked on few of the company’s most iconic marketing campaigns for brands like Center fresh, Center fruit, Happydent, Alpenliebe and Chupa Chups.

Kartik Iyer

Vice President and Head, Publicis Commerce, India

A versatile business leader with over 17 years of rich experience in P&L management, brand commerce, category management, performance marketing, go-to-market strategy and retail execution. Previously worked with companies like Ingram, Flipkart, Samsung, Apple, Blackberry, Nokia and a few FMCG brands.

Rahul Pansare

Head of Marketing and PR, Jeep India

Rahul heads Marketing & PR for Stellantis India Automobiles, the owner of the popular SUV brand ‘Jeep’. With over 22 years of experience in Marketing Communication, Brand Building, Business Development in diverse industries such as FMCG, Entertainment & Automobile, Rahul has worked with the likes of Fiat India, UB Group, Philip Morris, Reliance Entertainment and Volkswagen India.

Amit Jain

Head, Marketing & Corporate Communications, Volvo India

Amit is the head of marketing at Volvo Car India. A thorough marketing professional with over 17 years of experience across consumer electronics and automobile sectors, Amit has held senior management roles at Samsung, Ford India, and Mercedes Benz India.

Shakti Upadhyay

Head, Marketing and PR, Kia Motors

Shakti Upadhyay is the Head of Marketing & Public Relations at Kia Motors India, and has been the chief architect behind the success of Brand Kia with its impeccable positioning in the Indian market. He has been instrumental in driving the vision, growth & strategy for the brand through Advertising, Public Relations, Digital and Experiential Marketing.

Shashank Shrivastava

Executive Director, Sales & Marketing, Maruti

Shashank is the Executive Director of Sales & Marketing at India’s largest auto manufacturer, Maruti Suzuki India. Having spent over 12 and a half years in the company, Shashank has presided over one of the most glorious sales spikes since the company’s launch in 2000.

Tarun Garg

Director - Sales, Marketing & Service, Hyundai

Boasting over 27 years of experience in the country’s automotive industry, Tarun Garg serves as the Director of Sales, Marketing & Service at Hyundai Motors, one of India’s top-most auto manufacturers. Before joining Hyundai in December 2019, Tarun was the Executive Director of Marketing at Maruti Suzuki India.

Vivek Srivatsa

Marketing Head, Passenger Vehicle Business Unit, Tata Motors India

Vivek Srivatsa heads marketing within the passenger car business unit of Tata Motors India. With over 23 years of experience in Sales & Marketing across Consumer Durable and Automobile industries, Vivek has been part of Renault's resurgence in India to become the fastest growing auto brand, and has delivered similar results in his earlier roles at Philips and Maruti Suzuki India.

Rahul Khosla

CEO, Altudo and Regional MD, SimilarWeb

With over a decade of experience in helping organizations get more value from the digital medium, Rahul's has driven digital innovation for some of the most well-known brands. Having worked with over 100 clients in solving complex business problems, his wide range of clients include American Express, JP Morgan, 3M, Belkin, GE, Honeywell etc.

Shiladitya Mukhopadhyaya

GM & VP, Business, CleverTap

Consumer web and mobile technology enthusiast, first generation entrepreneur who loves being a part of creative and challenging projects with like minded partners. With a keen interest in startup and technology space, Shiladitya has founded many startups in the internet of things, payments and hospitality sectors prior to joining CleverTap

Durga Raghunath

Digital Head, Times of India Platform, Times Internet

Having spent over 15 years in digital media and commerce, Durga has a wide interest in user behaviour, product development and consumer technology. Prior to Times of India, she was CEO Digital at Indian Express and CEO Digital at Network 18 Media where she launched and scaled Firstpost, India's first exclusively digital newsroom.

Bharat Khatri

Country Head, India, Xaxis

A strategic digital marketer with more than a decade of experience across digital & sales domains. His primary focus is to leverage technology to drive efficiency and creativity in digital marketing at scale. Has previously worked with Tribal Fusion, Wipro Technologies and Serco Group

Vikram Chande

Head, India, Adobe Advertising Cloud

With over 14 years of full stack digital media experience in programmatic & performance marketing, he is a voracious advocate of emerging technology, product and consumer differentiation. Prior to Adobe, he has worked with GroupM, Amnet, LogicServe Digital and Directi.

Sudipto Das

Regional Director, India & South East Asia, Pubmatic

A senior executive with over 18 years of experience in leading teams, business development and a passion for cultivating a responsible corporate culture. Worked extensively with start-ups & industry leaders facilitating the way marketers engage with media/platforms. Previously associated with LinkedIn, Yahoo & Zee Telefilms.

Bidisha Nagaraj

Vice President Marketing, Schneider Electric

A thought leader and a strategic marketing expert with more than 25 years of experience, Bidisha has spent a significant time of her career in Technology, Retail and Entrepreneurship. Previously worked with brands like Lowe Lintas, Compaq, Intel and Google.

Chaitanya Ramalingegowda

Co-Founder, Wakefit

With 18 years of experience spanning over entrepreneurship, management consulting and marketing, Chaitanya currently oversees all front-end operations of Wakefit in areas such as sales, marketing, technology and customer experience. Prior to this, he was managing consulting engagements in North America, Europe and India.

Deepti Sampat

Vice President Marketing, Vistara - TATA SIA Airlines Ltd.

A marketing professional with experience in business management, marketing, P&L, data management, e-commerce and ROI Management. Deepti has worked across industries in multi- cultured and highly matrix organizations. Previously associated with brands like TripAdvisor and Expedia.

Gaurang Torvekar

Co-founder & CEO, Indorse

With more than ten years of experience in the industry, Gaurang has worked as a Software Developer and an Entrepreneur throughout his career. As an entrepreneur, he has worked on innovative ideas across the spectrum of the Blockchain, Artificial Intelligence and the HR Tech space.

Teague Orgeman

Co-Founder & CEO, Starting 11

A former lawyer and a huge soccer fan, Teague Orgeman launched Starting 11 two years ago to offer a fantasy app for soccer fans. Currently building and scaling a sports technology company and revolutionizing the way fans experience the beautiful game

Alex Fedosseev

Founder & CEO, 1World Online

As a serial entrepreneur, high-tech executive and inventor, Alex is passionate about open information systems & their impact on our society. He considers 1World Online as a project with a mission statement to learn what people really think on wide variety of matters, give them informed choices via high engagement and deep view of the topic.

Tushar Vyas

President, GroupM South Asia

With more than 20 years of experience in Digital, Media, Advertising and Technology, he had launched Digital Media Agency business unit (Interaction) for GroupM India and build up to 600+ member team and expanded services in areas like Content, search & programmatic buying, mobile, digital activation, Social, Insight and digital analytics.

Shantanu Sirohi

Co-founder and COO, Interactive Avenues - A Reprise Network Company

With an experience spanning over two decades, Shantanu is considered one of the pioneers of the digital industry in India, successfully establishing and mentoring high performance teams across Digital Strategy Consulting, Branded Content Creation & Distribution, Social Media Marketing, Data & Programmatic.

Tanmay Priyadarshi Mohanty

CEO, Zenith India & Head Of Global Partnerships, Publicis Media India

A proven leader with a successful track-record of leading in the digital-first space and then bringing that thinking into the larger integrated media space. Along with Zenith India, Tanmay brings a strategic and holistic approach to Publicis Media ensuring greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft.

Rakesh Yadav

CEO & Founder, AdGlobal

An entrepreneur at heart, Rakesh has been instrumental in growing AdGlobal360 from a bootstrapped startup to one of the largest independently held Digital Agency in India. Also, he is a proponent of an integrated online marketing approach, where smart use of search engines and social media can enable businesses to 'attract, engage and retain' right customers.

Vishal Chinchankar

CDO, Madison

Highly recognised industry leader with 24+ years of experience in India and international markets managing marketing & sales, P&L responsibility, new product development, involving both startup and growth organizations. Previously worked with GroupM, Reliance ADA group, & Mediaturf worldwide

Prasad Shejale

CEO & Founder, LogicServe

With vast experience and exposure to Indian as well as Global digital space, he is an expert in product innovation & management, data modelling & predictive analytics and has been an influential leader in scaling up business ventures. Have set up high performing product teams and delivered some awesome internet products.

Shibu Shivanandan

Founder & MD, Pivotroots

A digital marketing specialist with over 16 years of experience in brand building & management, 360 degree digital strategy, organic/paid search marketing, display & mobile advertising, affiliate marketing, social media marketing, eCommerce & analytics. Played an integral role in launching two successful digital advertising startups.

Rashi Goel

Director Marketing and Consumer Communications, Nestlé India

A marketing professional with more than two decades of experience in the FMCG industry. Having worked across India, Brazil, Bangkok and Singapore, she has been associated with global brands like L'Oreal, Unilever, Coca Cola, PepsiCo, Kraft Heinz and Nestlé.

Shuvadip Banerjee

VP Marketing Services, ITC Limited

With over 10+ years of experience in FMCG industry, he has been instrumental in evolving the areas like Consumer Insights and Strategy, Media and Customer care. Also, he has helped build higher efficiencies in the areas like Trade Mark and IP management, Consumer Activation and Sales Operations. Previously worked for Kantar.

Dilen Gandhi

Sr. Director & Category Head - Foods, PepsiCo

Accomplished international marketer with more than 15 years of successful brand building and marketing at blue- chip FMCGs like Pepsico, P&G and Gillette. Has expertise in sales management, commercial marketing, P&L management and has proven adaptability across diverse markets like India, ASEAN, Middle East and Africa.

Anuja Mishra

Head of Marketing for Personal Care & Hygiene, Godrej Consumer Products Limited ( GCPL)

Marketing & sales professional with a rich experience of over 15 years in Brand Management, Innovation Strategy & Sales across FMCG organisations and some of the world's most loved brands. Previously worked for Pepsico and Nestle

Pankaj Sharma

Director, Consumer Products Division, L’Oréal India

An FMCG marketing enthusiast with over 16 years of experience in both brand and sales management. Holds expertise in developing brand strategy and brand communication in local and global markets while leading cross-functional teams. Worked for brands like Garnier and Maybelline

Gopa Menon

COO, Isobar

A prominent columnist and a thought leader with over 17 years of experience in the advertising and marketing communication industry. Holds expertise in managing & consulting clients locally & regionally on their digital transformation process, digital marketing strategies, Brand building & ROI driven marketing outcomes

Rubeena Singh

CEO, iProspect

With almost 20 years of experience, she has developed expertise and built an enviable track record across digital, print and broadcasting. She has demonstrated the ability to build and scale-up businesses on the sustainable foundation of strong and motivated teams. Previously worked for Moneycontrol, Network 18 and Star TV

Sam Thomas

VP - National Digital lead, OMD

An extremely competent digital marketing professional with a strong focus on measuring effectiveness and using analytics to help clients achieve business KPIs. His areas of expertise include Search, Social, Programmatic and Data Analytics and he has worked across FMCG, Auto, BFSI, E-Comm, Consumer Durables categories.

Satish N.S

Senior VP - Marketing, Haier Appliances India

An accomplished marketer with a successful track record of managing P&L responsibilities as country head in Global and Indian organizations. He has strategic mind set with over 20 years of experience in highly competitive Channel Network and Consumer Facing industry

Shirish Agarwal

Head - Marketing Communications & Brand, Panasonic India

A marketing communications professional with 15 years of experience and has worked with brands like Samsung, Hewlett-Packard and Times Internet. Holds expertise in brand, media and communication strategy, digital advertisement optimization, B2B and channel marketing with a strong focus on business & ROI.

Amit Tiwari

VP - Marketing, Havells

With over 18 years of rich experience, he is known for cultivating marketing & digital transformation as a core marketing function to tap emerging digital trends & disruptive technologies. Previously held leadership positions in organizations such as Philips India and Group M India.

Sanjay Grover

Senior Director & Head of Marketing - APAC, Tata Communication

A seasoned professional with experience in Enterprise Marketing, Sales and Business Development across technology & communication domain. Had a successful career tenure of 20+ years across leading B2B brands like Bharti Airtel, Reliance Infocom, GTL and Tata Communications.

Karthik Sathuragiri

Senior Director - Marketing, Automation Anywhere

A global market leader in Robotic Process Automation who is responsible for marketing strategies of Automation Anywhere and their execution across India, Middle East, Africa, and other emerging markets. Previously worked for Freshworks, Akamai, IBM and SAP.

Kunal Aman

Head of Marketing Communications, India & Japan, SAS

With in-depth experience in developing marketing strategies that deliver tangible results, he is sought for his views on marketing & tech dynamics and has been quoted in The Economic Times, BusinessWorld and many others. Previously held leadership positions in companies such as Amdocs, AT&T, L&T Infotech

Prof Himanshu Rai

Director, IIM Indore

A philosopher and educationist with more than a decade of experience in the education field. Prior to Director, he was Professor at IIM Lucknow and SDA Bocconi School of Management, Milan. His core area is Human Resource Management and he frequently conducts training programmes for executives and bureaucrats around the world.

Prof Sanjay Srivastava

Vice Chancellor, MRIIRS and Managing Director, MREI, Manav Rachna

With over 2 decades of experience in leadership positions, Dr. Srivastava, has previously served as a Dean ‘Examination and Faculty of Management Studies’ & Chairman, Doctoral Program of Amity University. His area of interest lies around Cross Cultural Management; Change Management & Qualitative Research.

Manish Dalmia

Director - Marketing & PR, NMIMS (Narsee Monjee)

An award winning marketing executive with 15 years of rich experience that cuts across marketing, branding, business development and sales spanning from financial services, commodities and education sector.Previously, worked with SP Jain School of Global Management and Vilasrao Deshmukh Foundation.

Divya Lal

MD, Fliplearn

Leads Fliplearn Education Pvt. Ltd., an interactive digital content platform for K-12 students. Previously, she has worked as a Director, Ebix Smartclass and Chief Operating Officer at Educomp

Charu Noheria

Co-founder & CBO, Practically (3rdflix)

A serial entrepreneur who has co-founded two more companies in the edtech space- Practically and Corsalite. In the past, she has worked as Director, Technology Partnerships for Lumeris, a US based Healthcare IT firm

Arjun Mohan

CEO, upGrad

With over a decade of experience in the edtech sector, Mohan was a former Chief Business Officer of BYJU's.Prior to this, he has worked with Titan Industries, Tata Motors, Tata Realty and Infrastructure Ltd , and Sir Dorabji Tata and Allied Trusts

Jahid Ahmed

VP & Head - Digital, Content & Social Media Marketing, HDFC

A recognised Digital Marketing professional with 14 years of experience in the BFSI sector. Instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations. Ex- Citibank, ICICI Securities

Deepali Naair

CMO - India & South Asia, IBM

Over 20 years of experience in Marketing, E-commerce, Brand, Product and Sales. Prior to joining IBM, she worked with IIFL Wealth Management Ltd as Chief Marketing and Digital Officer. Ex- Mahindra, L&T Financial Services Group and HSBC

Shefali Khalsa

Head - Brand, Marketing & Online Sales, SBI General Insurance

Acclaimed thought leader in the Indian Insurance Marketing industry. She has worked across companies, geographies and functions in Indian Marketing industry for close to two decades. Previously worked with brands such as HDFC ERGO, HDFC Bank and TATA Teleservices

Abhishek Gupta

CMO, Edelweiss Tokio Life Insurance

20+ years experience in sales & marketing in both Retailing and Financial Services. He has previously worked with The Mobile Store Ltd (Essar Group) as CMO and other stints have been with Bharti Retail Limited , Spencers Retail Limited, ICICI Bank and Shoppers Stop Limited

Prabhakar Tiwari

CMO, Angel Broking

An entrepreneurial business leader with a proven ability to add value in many business contexts in Indian & MNC organizations. In the past, he has worked with prominent companies like Marico, CEAT, PayU etc.

Srihari Gopinath

Sr. Director of Marketing, Asia Pacific & Japan, Aruba (HPE's Edge Business Unit)

Leads marketing for HPE's portfolio of products and solutions to drive adoption of hybrid cloud. Has 20+ years of experience in sales & marketing functions with leading brands from technology and media industries

Meera Iyer

CMO, Medlife

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

Siddhartha Butalia

CMO, Air Asia

A leading marketer with over a decade of senior leadership experience in Europe and Asia-Pacific with Tata group brands. While his speciality is in travel and tourism industry, he has wide experience in consumer goods and service marketing. Worked for iconic brands of TATA such as AirAsia, Taj Hotels, Tetley etc.

Sandeep Aggarwal

Founder & CEO, Droom

A serial tech entrepreneur who has co founded two e-commerce marketplaces in India- Droom and ShopClues.com. He has over 20 years of rich experience in Internet and technology industries in Silicon Valley and India. He has also provided research coverage on global Internet giants like Google, Amazon, Yahoo!, etc.

Praval Singh

VP - Marketing & Customer Experience, Zoho

Heads positioning, messaging & communications, and other marketing programs for the Zoho brand. With over 13+ year of experience in marketing, he has also co-founded ‘Media Redefined’, a digital media agency in 2008. Felicitated with “INBUSH Corporate Excellence Award for Encouraging Entrepreneurship” in 2010

Divya Dixit

SVP, Direct Revenue & Analytics, AltBalaji

20 years of experience in marketing and brand building across industries - digital, broadcast, telecom and music. Instrumental in launching various brands, creating revenue opportunities and designing sales currencies through consumer insights across her earlier stints

Ankur Ogra

Director, Marketing, Grofers

A creative problem thinker and a consumer advocate for solving business complexities. He drives customer acquisition, brand strategy and digital activities for the brand. Responsible for successful Grofers’ campaigns like ‘Orange Big Days’ and ‘Supersavings ka Supermarket’

Navin Shenoy

Head Marketing - Youth, Music and English Entertainment, Viacom

15 years of experience in telling stories across advertising, telecom, FMCG & media. Extensive experience of working in the youth category . Launched blockbuster shows on MTV - Troll Police & India’s Next Top Model

Angad Bhatia

CEO - Indian Lifestyle Network, Times Internet

Founder of Indiatimes Lifestyle Network which includes MensXP, iDiva, Whatshot and responsible for the explosive growth phase of ILN from 5 Mn users to 40 Mn users. He has 10+ years entrepreneurial experience in digital & lifestyle

Nitin Sethi

VP Digital, Indigo

With 19 years of work experience in Digital Transformation, Product Design & User Experience, he is an expert in crafting lovable experiences for consumers through simple and usable products.

Ganish Bahl

Director, Digital Marketing, Vivo

Awarded one of the top 50 digital marketers by CMO council, Ganish is an experienced digital marketing veteran with deep industry expertise in the smartphone industry. Instrumental in leading digital initiatives for brands like Tech Mahindra, Samsung, Micromax

Hitesh Sood

VP & Head (Marketing, Brand), Vodafone

A seasoned marketer, Hitesh has led Brand Management including Digital & Social Media Marketing for top tier firms in the space of Wireless and Emerging Technologies

Udit Malhotra

Head of Marketing, MG Motors

11 years of rich experience in Digital Marketing, Digital Transformation, Social Media Marketing, Content Strategy, Online Reputation. Previously worked with Genesis BM (now Genesis BCW), DELL and Infotel Solutions

Debojo Maharshi

CMO, Spicejet

Leading figure in the aviation sector, instrumental in Spicejet's turnaround. Works closely with various private and government ventures and is a Vice President of Boxing Federation of India.

Rajesh Kumar

CMO, UiPath

25+ years of diverse experience in Marketing, Sales, Operations & strategy addressing Enterprise, SMB, consumer markets partner / developer ecosystems. Ex- Microsoft & SAP. Co-Founder, LeadThink.

Sonu Bhasin

Independent Director, Business Historian

Author, Family Business historian, Independent director on Boards, Founder and Editor-in-chief of FAB Magazine. Has held Exec roles in the financial sector for 15+ years. Ex- TATA Capital, AXIS Bank, YES Bank.

Vivek Pandey

VP - Revenue Strategy & Analytics, Times Internet

15+ years of experience in IT, consumer internet solutions and e-commerce space. Held leadership positions and led digital transformations at TATA Cliq and MakeMyTrip. Author of the book “100 tips to crack the IIT”.

Manish Kumar Sinha

CMO, STL (Sterlite Technologies Ltd)

20+ years of experience across startups and large corporates traversing international geographies. Has invested in and mentored many tech start-ups. Previously, worked for McKinsey, Capital One, WNS and Quikr.

Sheema Vohra

MD, Sartha Global Marketing

A luminary in the Indian travel and tourism industry. Expert in setting up global business offices in India. Founded Sartha Global Marketing in 2007 and represents several destinations exclusively including Brand USA. Alumni of University of Nevada.

Nikhil Rastogi

Marketing Director, Dyson

Senior marketer & digital strategist with 18 years experience in digital transformation and brand building. Held several leadership positions at Amazon, Citibank and HSBC. Also, worked for leading FMCG companies such as Marico and Dabur

Puneet Gupt

COO, Times Internet

A digital product and business leader with 20 years of experience. With his deep understanding of digital audiences, news business and consumer products, he has mentored and invested in few startups in the health tech, retail and transportation space.

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing